Smart machines · Emergency care

Dignity and comfort within every woman’s reach

Elegant smart vending machines that provide women’s care products the moment they’re needed — with total privacy and ease, around the clock.

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Waseefa smart women’s care vending machine

Our Name

Brand identity & the meaning of the name

The name that carries the promise — privacy, dignity, and constant service

What does the name mean?

“Al-Waseefa is the trusted attendant who stays by her lady’s side, serving her with privacy and dignity, meeting her needs graciously before she even has to ask.”

Our machines are a waseefa — an attendant — to every woman: always present in the critical moment, serving quietly, professionally, and with total privacy, without embarrassment and to the highest standards of refinement.

Dignity

A solution that preserves a woman’s composure in the most awkward situations, with no need to ask for help or cut a trip short.

Privacy

The service happens entirely inside the women’s restroom itself, away from any queues or public embarrassment.

Constant Presence

Available around the clock in the premium, high-traffic locations where women spend their time.

Refined Care

A distinguished digital experience and machines with an attractive, modern design that add value to host venues.

The Challenge

A real, recurring challenge

The "critical moment" gap — a real experience missing solutions and attention

0%

of missed workdays or activities among women are due to this situation

0%

of women’s emergency situations happen due to a lack of prior preparedness

0

integrated, reliable smart solutions currently available inside public restrooms

“You’re at the airport getting ready for a work trip, or at the mall, or at the gym. Your period arrives without warning. There’s no dedicated vending machine in the restroom, no nearby pharmacy, and no immediate solution available.”

Women feel the stress of having to leave immediately or cancel their plans — a recurring, uncomfortable experience faced by millions of women in the Kingdom, an average of 12 times a year, due to the absence of immediate solutions in sensitive public locations.

From real life

A real moment, solved by a name: Waseefa

Without Waseefa

Sara is in the departure lounge, about to board a work flight. Her period arrives without warning. She searches for a pharmacy, asks the reception desk, even considers delaying her boarding — all in a few stressful minutes, and with an embarrassment she doesn’t deserve.

With Waseefa

Sara steps up to a Waseefa machine mounted inside the women’s restroom. One tap on the screen, one tap to pay by phone, and her product is ready within seconds — completely private, unnoticed by anyone, and she still makes her flight.

That’s the difference Waseefa makes — in every airport, mall, and fitness club.

The Product

The smart machine — refined design, total ease

The interactive screen

1

Choose

Browse products easily on the interactive screen.

2

Pay

One tap with card or phone — no cash, no waiting.

3

Collect

Receive your product instantly, in full privacy.

Interactive LED screen · NFC reader · live IoT cloud monitoring · 4G connectivity · slim, elegant wall-mounted design.

Why Waseefa

Pioneering

The Kingdom’s first provider specialized in women’s emergency care in public spaces.

Experience

Contactless smart payment and total privacy — faster and easier than any traditional alternative.

Intelligence

Live cloud monitoring (IoT) ensures continuous operation and no stockouts.

Impact

A model supporting women’s empowerment and quality of life, at the heart of Vision 2030.

Where you’ll find us

Airports

Daily presence across departure and arrival halls

Major malls

A weekly destination for families at premium retail centers

Fitness clubs

A fast-growing women’s sector under Vision 2030

Universities & facilities

Dense, daily student footfall

Sports cities

Matchdays and events drawing thousands of visitors

And other vital locations+ — a promising, growing market powered by Vision 2030.

Expansion roadmap

Where we’re headed

An illustrative view of our phased rollout across the Kingdom

RiyadhPhase 1 · Live pilot

JeddahPhase 2 · Upcoming

Eastern ProvincePhase 3 · Coming soon

Base map: NordNordWest, CC BY-SA 3.0 (Wikimedia Commons) — illustrative, not to precise scale.

Vision · Mission · Values

Our Vision

For Waseefa to be the leading standard for women’s emergency care in every public space across the Kingdom and region.

Our Mission

To provide dignity, confidence, and comfort for every woman, through smart solutions that respect privacy and arrive at the right moment.

Our Values

Dignity & respect
Total privacy
Quality & reliability
Continuous innovation

Leadership

Leadership & Partners

Founders

Kholoud AlMubarak

Founder & CEO

The visionary behind Waseefa, leading the company from an idea rooted in a real need to a solution that serves every woman with dignity and comfort.

Thikra Al-Badrani

Co-Founder & Strategic Partner

Backed by a technical team specialized in IoT, payments, and cloud monitoring.

Mohammed Diallo

Managing Partner

Mohammed Al-Hammad

Field Partner

Bassam Al-Shanti

Technical Partner

Fahad

Financial Advisor

Get in touch

We’d love to explore partnership and investment opportunities.

Email

[to be added]

Phone

[to be added]

Website

[to be added]

Address

Jeddah, Saudi Arabia

Serious investors: ask us for our full investment deck, with financials and the detailed roadmap.